The Black and Pink Sides of B2B2C

How do you run a meaningful discussion with fellow product people about B2B2C and actually learn something new from each other?

I presented at TechGym's Senior Product group a tech community full of experienced product managers and role models and it was a genuine opportunity to shape our thinking and learn from one another.

We focused on the Product Manager's perspective within the B2B2C model: the challenges on the B-side (our business partners), and the end-customer value on the C-side. By the time we got to the scope of the model, even the people who thought they'd heard it all were surprised.

As a product manager building B2B2C products, this model has been at the core of my professional life — and I wanted to give the audience real, practical tools to take back to their work and bring into TechGym's framework.

Here are four quick takeaways from the session:

Always think about the value you're bringing to your business partners (the B-side) and how the product you're delivering to their customers (the C-side) will be meaningful to them. That alignment is everything.
You're not just an executor — you're managers thinking at the highest level. That's the thinking required throughout the entire journey.
The B2B2C model combines unique skills — strategic thinking, marketing intuition, and business acumen all of which serve the product when you align partners around the product vision and roadmap.
Choose your partners carefully run toward the right ones from day one.

Happy to hear your perspectives on aspects I may have missed, and always open to reaching out for deeper conversations.

Thank you to the incredible mentors Michal Itzhaki and Mor Gorin for the accompaniment throughout.

How do you run a meaningful discussion with fellow product people about B2B2C and actually learn something new from each other?

I presented at TechGym's Senior Product group a tech community full of experienced product managers and role models and it was a genuine opportunity to shape our thinking and learn from one another.

Here are four quick takeaways from the session:

Always think about the value you're bringing to your business partners (the B-side) and how the product you're delivering to their customers (the C-side) will be meaningful to them. That alignment is everything.
You're not just an executor — you're managers thinking at the highest level. That's the thinking required throughout the entire journey.
The B2B2C model combines unique skills — strategic thinking, marketing intuition, and business acumen all of which serve the product when you align partners around the product vision and roadmap.
Choose your partners carefully run toward the right ones from day one.

Happy to hear your perspectives on aspects I may have missed, and always open to reaching out for deeper conversations.

Thank you to the incredible mentors Michal Itzhaki and Mor Gorin for the accompaniment throughout.