
Building products with passion and precision
A Product Lead focused on driving growth through data-driven insights and strategic planning. I orchestrate full product lifecycles from development to launch in the financial services industry.
Specializing in business strategy, KPI monitoring, and process optimization. My approach combines deep customer understanding with operational excellence to deliver measurable results.





Presented two new upcoming products to representatives from all departments at Isracard's internal Hyde Park conference, sparking cross-functional collaboration and sharpening product requirements before kick-off.
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Led an internal AI workshop at Isracard as part of the company's AI ambassador program sharing practical tools, addressing real daily challenges, and building a shared framework for sustainable AI adoption across teams.
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Isracard
Beni-Beraq, Ramat Gan, Israel
Dec 25 - Present
Dec 2022 - Dec 2025

Menora Mivtachim Group
Tel Aviv, Israel
Mar 2022 - Dec 2022

Payoneer
Petah Tikva, Israel
Jun 2021 - Mar 2022

Yissum Strategies
Ramat Gan, Israel
Jan 2021 - Jul 2021
Dec 2018 - Jan 2021

Diamond Data Derivatives
Ramat Gan, Israel
May 2020 - Jul 2021

Lotem
Israel
Nov 2017 - Nov 2018

Keynote at TechGym's Senior Product group — exploring the B2B2C product model through a product manager's lens, covering both its unique challenges and its exciting opportunities for growth and impact.

Today we had a LinkedIn workshop at Isracard, as part of a wide range of employee development activities.